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6 Critical Steps to Succeed in B2B eCommerce

Manufacturers and distributors of B2B products often ask us how to get started in multichannel e-commerce. Like any other part of your business, e-commerce requires a plan to implement and be successful. As you build your plan and identify the people, processes and tools required to bring it to life, we have identified six critical items to consider.

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Posted by AZ Staff

Analyzing the Zero Moment of Truth

It is no longer satisfactory to meet the needs of your shopper at the shelf, or the First Moment of Truth. Rather, the Zero Moment of Truth influences which brands will earn a spot on the shopping list, prior to store arrival. If a brand or product isn't present at this Zero Moment of Truth, it will not even be considered an option by the customer.

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Posted by Amanda Elsasser

Search- a Critical Piece of B2B eCommerce

Helping customers find the most relevant information is critical to converting a transaction or driving a lead. Taking search one step further by showing related products, add-ons or bundled items can have a big impact on average order value, lines per order, conversion rate or the other measures you use to track eCommerce profitability.

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Posted by AZ Staff

Content is the New Selling?

In order to establish leads that are truly sales ready, B2B retailers must create content that aligns with the customer decision journey. In doing so, you will have more informed prospects, which will evolve into better leads to your sales teams with a higher close ratio.

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Posted by AZ Staff

Harnessing the Power of Your Brand Part 2

A deeper look into the Science of Imitation Milk website & the overall brand identity created from the Got Milk? Campaigns.

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Posted by Michael Biebart

Four Reasons to Invest in B2B Multichannel eCommerce This Year

Forrester found that customers who are migrated online after being acquired offline, as a lead, are more likely to be repeat customers and long term clients. Thus, B2B eCommerce investments are invaluable as they increase loyalty & AOV, drive growth, lower costs, and drive leads.

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Posted by AZ Staff

New Year's Resolutions & Doing Less

Take a different approach to your New Year's Resolution and vow to do less this year. Prioritize your life so that you can make time for what really matters to you and your business.

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Posted by AZ Staff

Responsive Design- The Most Important Touchpoint in B2B eCommerce?

The benefits of responsive design for multichannel use. This post stresses the need for businesses to adapt to the changing shopping habits of customers and create greater online experiences.

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Posted by Amanda Elsasser

The Death of Multi-Channel Marketing

The shift from a channel-driven marketing campaign to one that encompasses the various touchpoints used by consumers along their life cycle of interactions with your product or service.

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Posted by AZ Staff

Hole-in-the-Wall Restaurants, Great Food & Website Content

Great content that pertains to the goals of your audience and is frequently updated will keep them coming back. While a cool interactive element is a valuable asset, the content is the staple. Just like your favorite hole-in-the-wall restaurant, you go for the food- not the atmosphere.

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Posted by AZ Staff

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