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Buy Online Pick-up in Store

Buy Online Pick Up in Store - Increases In-Store Sales?

Recently the Kellogg School of Management published an article about the surprising effect on sales of Buying Online and Picking Up in Store (BOPS) eCommerce functionality. The article titled Shop Online, Pick Up in Store? analyzed online and in-store sales data for a B2C retailer of housewares, home accessories and furniture to see how BOPS changed purchasing habits.

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Posted by AZ Staff

eCommerce Outlook: Skeptics vs. Believers

There is no sector within the software/internet landscape that elicits stronger opinions about future growth trajectory then eCommerce.

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Posted by Phil Wohl

Spotlight on eCommerce Platform Vendors

Companies like Demandware, hybris, Elastic Path and EPiServer may not be household names, but they play a critical role in the eCommerce ecosystem, providing a full suite of tools for building, operating and optimizing a commerce site.

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Posted by Phil Wohl

Breaking the Home Page Slideshow Formula - Part 1

A few weeks ago, while on a conference call, a client started questioning the company’s policy on including a rotating hero image slideshow on home pages for microsites. She wasn’t sure that in the case of a microsite that it made much sense or gave the site visitor any benefit...

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Posted by Jessica Boggs

Importance of Customer Lifetime Value in eCommerce

Customer Lifetime Value (CLV) is one of the most important concepts in marketing. Forrester, in their paper titled, Executive Q&A: Customer Lifetime Value, provides the best definition of Customer Lifetime Value for eCommerce and an equation to measure it. Their definition is: A customer's potential monetary worth through the course of his or her relationship with a business.

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Posted by AZ Staff

B2B eCommerce Business Models - Part 4

In my previous posts, we reviewed the first two B2B eCommerce business models: the High Transaction Volume Model and the High Touch, Customer Relationship Model. In this post, we will discuss the Hybrid Model.

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Posted by AZ Staff

B2B eCommerce Business Models - Part 3

The High Touch, Customer Relationship Model is used by eCommerce businesses to drive leads to their sales team who then follow up. These businesses tend to be manufacturers and distributors of specialized equipment and replacement parts. The sales cycles are long for the initial sale and customers require a significant amount of education before they make a purchase decision.

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Posted by AZ Staff

B2B eCommerce Business Models - Part 2

A high transaction eCommerce business has a large product catalog that sells to a B2B audience because of product use, size or minimum quantity ordered. It resembles a B2C eCommerce business. They do not have a direct sales force. Instead they rely on digital marketing to drive customers to the site. The site will conduct a high number of transactions from new and repeat customers to drive revenue.

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Posted by AZ Staff

B2B eCommerce Business Models - Part 1

B2B eCommerce is coming of age. Consumers have been trained by leading B2C eCommerce sites such as Amazon.com to expect a certain user experience when shopping online. They now want the same level of experience in their business lives. Forrester wrote an excellent paper on this called “Key Trends in B2B eCommerce for 2013” that we feel outlines the challenges quite well.

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Posted by AZ Staff

The Low-Hanging Fruit in eCommerce Design

Designing any eCommerce site can be an overwhelming task. There are many factors to consider that are very challenging and rely heavily on other inputs like content strategy and platform selection. However, there are some basic design principles to employ that can help you on your way.

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Posted by Jessica Boggs

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