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Digital Marketing Ecosystem Part 1: Personalization - More Than a Welcome Message

Few things are more important than personalization when it comes to building customer relationships. We know what has to be done, the trick is finding a solution that can deliver.

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Posted by Erin Creaney

Content & Commerce: Guidelines for Managing Your eCommerce Site For Success

Why is content important to an eCommerce site? It takes a lot of content to run an engaging eCommerce site. Depending on what you are selling, the site will contain some, if not all, of the following types of content: product descriptions (short and long), product images, how-to videos, ratings, reviews, product blogs, pricing information, product SKUs, multi-lingual versions of content, landing pages, customer service pages, mobile sites, micro-sites and much more.

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Posted by Erin Creaney

Customer Segmentation is Dead - Long Live Segments of One

One of the pillars of classical marketing is the segmentation, targeting and positioning (STP) framework. In marketing classes in undergraduate and graduate schools all over the country, professors stress this principle as a way to improve the efficiency of your marketing spend and build a defensible brand.

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Posted by AZ Staff

Is Content the Key to eCommerce Conversion?

I realize this is probably the billionth article on eCommerce conversion. The reason I am writing it is because so many articles about conversion optimization make it sound highly technical and difficult. It’s not, it is just common sense.

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Posted by AZ Staff

MarketTech 2.0: Why 2013 Will Bring Increased Consolidation of Marketing Technologies

Whether you are the Chief Marketing Officer of a small, local business or a Global 2000 brand, the number of marketing tools your team is asking you to purchase today is likely overwhelming. While rapid innovation of digital marketing technologies is helping to transform Marketing “into the new Finance” with their ability to measure and track ROI, the plethora of solutions also presents a conundrum for CMOs trying to allocate scarce resources in a time of increasingly constrained budgets.

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Posted by Byron Bardy

What is the Digital Marketing Ecosystem?

Today customers are constantly exposed to digital marketing messages from all sides. They interact with and consume content in a variety of channels. The challenge facing marketers in this fast-paced content focused world is two-fold. First, how do you engage your prospects and customers in a meaningful way? Second, how do you gather this information to generate qualified leads to send your sales team and ultimately have those leads convert?

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Posted by Erin Creaney

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