AlphaZeta Interactive 233 N Michigan Ave., Suite 3050 Chicago, IL 60601

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Content is the New Selling?

In order to establish leads that are truly sales ready, B2B retailers must create content that aligns with the customer decision journey. In doing so, you will have more informed prospects, which will evolve into better leads to your sales teams with a higher close ratio.

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Posted by AZ Staff

The Death of Multi-Channel Marketing

The shift from a channel-driven marketing campaign to one that encompasses the various touchpoints used by consumers along their life cycle of interactions with your product or service.

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Posted by AZ Staff

Hi, I'm Amanda Elsasser

I’m Amanda. I am the marketing intern for AlphaZeta Interactive. An undergrad of DePaul University, I have a passion for marketing and advertising. Here at AlphaZeta, I am responsible for the company's social media platforms and various marketing communications.

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Posted by Amanda Elsasser

Buy Online Pick-up in Store

Buy Online Pick Up in Store - Increases In-Store Sales?

Recently the Kellogg School of Management published an article about the surprising effect on sales of Buying Online and Picking Up in Store (BOPS) eCommerce functionality. The article titled Shop Online, Pick Up in Store? analyzed online and in-store sales data for a B2C retailer of housewares, home accessories and furniture to see how BOPS changed purchasing habits.

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Posted by AZ Staff

Breaking the Home Page Slideshow Formula - Part 2

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. In this post, Part 2 of a series, I want to examine some alternatives and why they are successful.

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Posted by Jessica Boggs

Breaking the Home Page Slideshow Formula - Part 1

A few weeks ago, while on a conference call, a client started questioning the company’s policy on including a rotating hero image slideshow on home pages for microsites. She wasn’t sure that in the case of a microsite that it made much sense or gave the site visitor any benefit...

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Posted by Jessica Boggs

How Rich Snippets Can Boost eCommerce

When websites think about search engine optimization they often zone in on rankings. Rightfully so, seeing as research shows that most users only ever check the first page of Google results. There is however another aspect of optimization that doesn’t get accounted for: listing aesthetics.

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Posted by Brent Payne

Harnessing The Power of Your Brand

Here is a blog that I have wanted to write for sometime now. Oddly enough one of the site redesigns that I anticipate seeing every time the new campaign launches is from the California Milk Processor Board and their Got Milk? Campaigns. You’re probably thinking to yourself, really? Why?

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Posted by Michael Biebart

B2B eCommerce Business Models - Part 1

B2B eCommerce is coming of age. Consumers have been trained by leading B2C eCommerce sites such as Amazon.com to expect a certain user experience when shopping online. They now want the same level of experience in their business lives. Forrester wrote an excellent paper on this called “Key Trends in B2B eCommerce for 2013” that we feel outlines the challenges quite well.

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Posted by AZ Staff

Is your web site a Formal No Sitting Living Room?

Is your corporate web site a formal “no sitting” living room? Has the use of evergreen content, restrictive brand and style guides, complicated technology, fear or neglect rendered your site a showpiece that does not live?

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Posted by AZ Staff

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