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eCommerce Outlook: Skeptics vs. Believers

There is no sector within the software/internet landscape that elicits stronger opinions about future growth trajectory then eCommerce.

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Posted by Phil Wohl

Spotlight on eCommerce Platform Vendors

Companies like Demandware, hybris, Elastic Path and EPiServer may not be household names, but they play a critical role in the eCommerce ecosystem, providing a full suite of tools for building, operating and optimizing a commerce site.

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Posted by Phil Wohl

Importance of Customer Lifetime Value in eCommerce

Customer Lifetime Value (CLV) is one of the most important concepts in marketing. Forrester, in their paper titled, Executive Q&A: Customer Lifetime Value, provides the best definition of Customer Lifetime Value for eCommerce and an equation to measure it. Their definition is: A customer's potential monetary worth through the course of his or her relationship with a business.

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Posted by AZ Staff

B2B eCommerce Business Models - Part 4

In my previous posts, we reviewed the first two B2B eCommerce business models: the High Transaction Volume Model and the High Touch, Customer Relationship Model. In this post, we will discuss the Hybrid Model.

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Posted by AZ Staff

B2B eCommerce Business Models - Part 2

A high transaction eCommerce business has a large product catalog that sells to a B2B audience because of product use, size or minimum quantity ordered. It resembles a B2C eCommerce business. They do not have a direct sales force. Instead they rely on digital marketing to drive customers to the site. The site will conduct a high number of transactions from new and repeat customers to drive revenue.

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Posted by AZ Staff

B2B eCommerce Business Models - Part 1

B2B eCommerce is coming of age. Consumers have been trained by leading B2C eCommerce sites such as Amazon.com to expect a certain user experience when shopping online. They now want the same level of experience in their business lives. Forrester wrote an excellent paper on this called “Key Trends in B2B eCommerce for 2013” that we feel outlines the challenges quite well.

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Posted by AZ Staff

How to select an eCommerce platform

As an interactive agency specializing in B2B and B2C eCommerce, we are frequently asked by clients to assess their eCommerce platforms needs. To do this, we ask a series of questions that focus on business needs and goals, customers, business processes, legacy systems, marketing and merchandising needs and system scalability. The purpose of these questions is to highlight the business issues, aspirations and constraints that will determine the success of the new platform.

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Posted by Michael Davies

Content & Commerce: Guidelines for Managing Your eCommerce Site For Success

Why is content important to an eCommerce site? It takes a lot of content to run an engaging eCommerce site. Depending on what you are selling, the site will contain some, if not all, of the following types of content: product descriptions (short and long), product images, how-to videos, ratings, reviews, product blogs, pricing information, product SKUs, multi-lingual versions of content, landing pages, customer service pages, mobile sites, micro-sites and much more.

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Posted by Erin Creaney

Is Content the Key to eCommerce Conversion?

I realize this is probably the billionth article on eCommerce conversion. The reason I am writing it is because so many articles about conversion optimization make it sound highly technical and difficult. It’s not, it is just common sense.

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Posted by AZ Staff

The 4P's of eCommerce

Most everyone in marketing has heard of the 4 P’s of Marketing - Price, Product, Promotion, Place. These four ideas or “P’s” drove the consumer products marketing revolution of the 1950’s, 60’s, 70’s and 80’s. But are you familiar with the four P’s of every successful ecommerce site?

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Posted by AZ Staff

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