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6 Critical Steps to Succeed in B2B eCommerce

Manufacturers and distributors of B2B products often ask us how to get started in multichannel e-commerce. Like any other part of your business, e-commerce requires a plan to implement and be successful. As you build your plan and identify the people, processes and tools required to bring it to life, we have identified six critical items to consider.

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Posted by AZ Staff

Analyzing the Zero Moment of Truth

It is no longer satisfactory to meet the needs of your shopper at the shelf, or the First Moment of Truth. Rather, the Zero Moment of Truth influences which brands will earn a spot on the shopping list, prior to store arrival. If a brand or product isn't present at this Zero Moment of Truth, it will not even be considered an option by the customer.

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Posted by Amanda Elsasser

Search- a Critical Piece of B2B eCommerce

Helping customers find the most relevant information is critical to converting a transaction or driving a lead. Taking search one step further by showing related products, add-ons or bundled items can have a big impact on average order value, lines per order, conversion rate or the other measures you use to track eCommerce profitability.

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Posted by AZ Staff

Four Reasons to Invest in B2B Multichannel eCommerce This Year

Forrester found that customers who are migrated online after being acquired offline, as a lead, are more likely to be repeat customers and long term clients. Thus, B2B eCommerce investments are invaluable as they increase loyalty & AOV, drive growth, lower costs, and drive leads.

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Posted by AZ Staff

New Year's Resolutions & Doing Less

Take a different approach to your New Year's Resolution and vow to do less this year. Prioritize your life so that you can make time for what really matters to you and your business.

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Posted by AZ Staff

Responsive Design- The Most Important Touchpoint in B2B eCommerce?

The benefits of responsive design for multichannel use. This post stresses the need for businesses to adapt to the changing shopping habits of customers and create greater online experiences.

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Posted by Amanda Elsasser

B2B Companies- Improving their E-Commerce with a Touch of B2C Convenience

Recently, Forbes published an article that emphasizes the need for convenience and guidance in B2B purchasing decisions. Consumers desire the B2B marketplace to more closely resemble its B2C counterpart.

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Posted by Amanda Elsasser

Buy Online Pick-up in Store

Buy Online Pick Up in Store - Increases In-Store Sales?

Recently the Kellogg School of Management published an article about the surprising effect on sales of Buying Online and Picking Up in Store (BOPS) eCommerce functionality. The article titled Shop Online, Pick Up in Store? analyzed online and in-store sales data for a B2C retailer of housewares, home accessories and furniture to see how BOPS changed purchasing habits.

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Posted by AZ Staff

eCommerce Outlook: Skeptics vs. Believers

There is no sector within the software/internet landscape that elicits stronger opinions about future growth trajectory then eCommerce.

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Posted by Phil Wohl

Spotlight on eCommerce Platform Vendors

Companies like Demandware, hybris, Elastic Path and EPiServer may not be household names, but they play a critical role in the eCommerce ecosystem, providing a full suite of tools for building, operating and optimizing a commerce site.

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Posted by Phil Wohl

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