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Breaking the Home Page Slideshow Formula - Part 3

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. Part 2 focused on two alternatives, Big Backgrounds and Video. In this post, Part 3 of the series, we investigate and examine two more alternatives.

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Posted by Jessica Boggs

Breaking the Home Page Slideshow Formula - Part 2

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. In this post, Part 2 of a series, I want to examine some alternatives and why they are successful.

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Posted by Jessica Boggs

Breaking the Home Page Slideshow Formula - Part 1

A few weeks ago, while on a conference call, a client started questioning the company’s policy on including a rotating hero image slideshow on home pages for microsites. She wasn’t sure that in the case of a microsite that it made much sense or gave the site visitor any benefit...

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Posted by Jessica Boggs

The Importance of Storytelling

Humans are geared to hear and see stories. From the time we are children, we are fascinated by them. (Lately, when I’m putting my daughter to bed, she wants me to make up stories on the fly about say, a ballerina and a snake.) As we grow, these stories become more complex, longer and important to our lives.

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Posted by Jessica Boggs

The Low-Hanging Fruit in eCommerce Design

Designing any eCommerce site can be an overwhelming task. There are many factors to consider that are very challenging and rely heavily on other inputs like content strategy and platform selection. However, there are some basic design principles to employ that can help you on your way.

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Posted by Jessica Boggs

Designing Responsively for Multi-Screen eCommerce

In August 2012, Google released a research study, The New Multi-Screen World: Understanding Cross-Platform User Behavior, taking a closer look at how consumers are interacting in a multi-screen world. It’s safe to say that a majority of us spend a great part of our day in front of some sort of screen and most likely a combination of TV, computer, tablet and smartphone.

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Posted by Jessica Boggs

Rules to Follow When Designing for eCommerce

The salesperson is being phased out. Today’s customers are shopping, buying and tracking their purchases all without the help of a person. More than ever, it is critical that your website do the selling for you.

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Posted by Jessica Boggs

Interior Design for the Web

I’ve been working in interactive since 1997 when, as a college sophomore, I was lucky enough to secure a position at the blossoming Web Development Center at the University of Dayton. The first sites I worked on there were merely brochures. Pages and pages of content that had the same template and very little interaction with the user. A passive experience that was not very engaging.

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Posted by Jessica Boggs

When is the right time to Redesign?

If your company is anything like ours, then you are constantly thinking about redesigning your company website. As a group of talented, crafty and creative designers, developers, and marketers we feel the pressure to make sure our website is up to snuff at all times. And we lose sleep when it isn’t.

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Posted by Jessica Boggs

I am not Tyler Durden

I have often been accused of being a perfectionist. And I admit that I am. To a degree. I’m learning not everyone is as detail-oriented as I am.

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Posted by Jessica Boggs

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