AlphaZeta Interactive 233 N Michigan Ave., Suite 3050 Chicago, IL 60601

Contact us: 312-767-7284 info@alphazeta.com

Follow us through your RSS reader

Breaking the Home Page Slideshow Formula - Part 3

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. Part 2 focused on two alternatives, Big Backgrounds and Video. In this post, Part 3 of the series, we investigate and examine two more alternatives.

Read Full Entry

Posted by Jessica Boggs

Breaking the Home Page Slideshow Formula - Part 2

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. In this post, Part 2 of a series, I want to examine some alternatives and why they are successful.

Read Full Entry

Posted by Jessica Boggs

Breaking the Home Page Slideshow Formula - Part 1

A few weeks ago, while on a conference call, a client started questioning the company’s policy on including a rotating hero image slideshow on home pages for microsites. She wasn’t sure that in the case of a microsite that it made much sense or gave the site visitor any benefit...

Read Full Entry

Posted by Jessica Boggs

The Importance of Storytelling

Humans are geared to hear and see stories. From the time we are children, we are fascinated by them. (Lately, when I’m putting my daughter to bed, she wants me to make up stories on the fly about say, a ballerina and a snake.) As we grow, these stories become more complex, longer and important to our lives.

Read Full Entry

Posted by Jessica Boggs

Harnessing The Power of Your Brand

Here is a blog that I have wanted to write for sometime now. Oddly enough one of the site redesigns that I anticipate seeing every time the new campaign launches is from the California Milk Processor Board and their Got Milk? Campaigns. You’re probably thinking to yourself, really? Why?

Read Full Entry

Posted by Michael Biebart

Designing Responsively for Multi-Screen eCommerce

In August 2012, Google released a research study, The New Multi-Screen World: Understanding Cross-Platform User Behavior, taking a closer look at how consumers are interacting in a multi-screen world. It’s safe to say that a majority of us spend a great part of our day in front of some sort of screen and most likely a combination of TV, computer, tablet and smartphone.

Read Full Entry

Posted by Jessica Boggs

Design Trends

I want to talk about the popularity and steadily increasing use of what the industry has now labeled as ‘flat design’ in both web and UI designs that we are interacting with more and more on a regular basis. The discussion on the web runs both deep and wide, flat design vs skeuomorphism, flat design or almost flat design and some going as far as trying to rename it altogether.

Read Full Entry

Posted by Michael Biebart

Rules to Follow When Designing for eCommerce

The salesperson is being phased out. Today’s customers are shopping, buying and tracking their purchases all without the help of a person. More than ever, it is critical that your website do the selling for you.

Read Full Entry

Posted by Jessica Boggs

Hi, I'm Mike Biebart

I’m Mike, the Art Director here at AlphaZeta and I have been involved in the interactive space for a while now. My passion for design comes from my love of architecture and industrial design and I am a minimalist at heart who is a total fanatic when it comes to mid century modern furniture design.

Read Full Entry

Posted by Michael Biebart

1 of 1