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Breaking the Home Page Slideshow Formula - Part 1

A few weeks ago, while on a conference call, a client started questioning the company’s policy on including a rotating hero image slideshow on home pages for microsites. She wasn’t sure that in the case of a microsite that it made much sense or gave the site visitor any benefit...

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Posted by Jessica Boggs

Importance of Customer Lifetime Value in eCommerce

Customer Lifetime Value (CLV) is one of the most important concepts in marketing. Forrester, in their paper titled, Executive Q&A: Customer Lifetime Value, provides the best definition of Customer Lifetime Value for eCommerce and an equation to measure it. Their definition is: A customer's potential monetary worth through the course of his or her relationship with a business.

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Posted by AZ Staff

Digital Marketing Ecosystem Part 1: Personalization - More Than a Welcome Message

Few things are more important than personalization when it comes to building customer relationships. We know what has to be done, the trick is finding a solution that can deliver.

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Posted by Erin Creaney

Is your web site a Formal No Sitting Living Room?

Is your corporate web site a formal “no sitting” living room? Has the use of evergreen content, restrictive brand and style guides, complicated technology, fear or neglect rendered your site a showpiece that does not live?

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Posted by AZ Staff

Content & Commerce: Guidelines for Managing Your eCommerce Site For Success

Why is content important to an eCommerce site? It takes a lot of content to run an engaging eCommerce site. Depending on what you are selling, the site will contain some, if not all, of the following types of content: product descriptions (short and long), product images, how-to videos, ratings, reviews, product blogs, pricing information, product SKUs, multi-lingual versions of content, landing pages, customer service pages, mobile sites, micro-sites and much more.

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Posted by Erin Creaney

Customer Segmentation is Dead - Long Live Segments of One

One of the pillars of classical marketing is the segmentation, targeting and positioning (STP) framework. In marketing classes in undergraduate and graduate schools all over the country, professors stress this principle as a way to improve the efficiency of your marketing spend and build a defensible brand.

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Posted by AZ Staff

How SEO can help your business and give you amazing ROI

AlphaZeta Interactive knows that quality content can make or break an eCommerce site. At Loud Interactive we have found that the same holds true for Search Engine Optimization (SEO). Whether it’s effective title tag usage, proper schema that makes websites readable to search engines, or integrated keywords, in SEO content is king.

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Posted by Brent Payne

Is Content the Key to eCommerce Conversion?

I realize this is probably the billionth article on eCommerce conversion. The reason I am writing it is because so many articles about conversion optimization make it sound highly technical and difficult. It’s not, it is just common sense.

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Posted by AZ Staff

Project Management and Chess Opening Principles- Part I

Like all strategy games, chess opening moves follow a fundamental set of principles. These principles are based on hundreds of years of chess analysis and are considered reliable guidelines that will, if executed properly, lead players to a suitable middle game.

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Posted by Joe Teeravechyan

MarketTech 2.0: Why 2013 Will Bring Increased Consolidation of Marketing Technologies

Whether you are the Chief Marketing Officer of a small, local business or a Global 2000 brand, the number of marketing tools your team is asking you to purchase today is likely overwhelming. While rapid innovation of digital marketing technologies is helping to transform Marketing “into the new Finance” with their ability to measure and track ROI, the plethora of solutions also presents a conundrum for CMOs trying to allocate scarce resources in a time of increasingly constrained budgets.

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Posted by Byron Bardy

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