AlphaZeta Interactive 233 N Michigan Ave., Suite 3050 Chicago, IL 60601

Contact us: 312-767-7284 info@alphazeta.com

Follow us through your RSS reader

Content & Commerce: Guidelines for Managing Your eCommerce Site For Success

Why is content important to an eCommerce site? It takes a lot of content to run an engaging eCommerce site. Depending on what you are selling, the site will contain some, if not all, of the following types of content: product descriptions (short and long), product images, how-to videos, ratings, reviews, product blogs, pricing information, product SKUs, multi-lingual versions of content, landing pages, customer service pages, mobile sites, micro-sites and much more.

Read Full Entry

Posted by Erin Creaney

What is the Digital Marketing Ecosystem?

Today customers are constantly exposed to digital marketing messages from all sides. They interact with and consume content in a variety of channels. The challenge facing marketers in this fast-paced content focused world is two-fold. First, how do you engage your prospects and customers in a meaningful way? Second, how do you gather this information to generate qualified leads to send your sales team and ultimately have those leads convert?

Read Full Entry

Posted by Erin Creaney

Hi, I'm Michael Davies

Hi, I’m Michael. I’m the CEO, President and founding partner of AlphaZeta Interacive. I’m really proud of the award winning interactive campaigns and client work we've developed over the years. We’ve won awards such as the Telly’s, Horizon Interactive Awards, B2B Magazine People’s Choice Award, and the Davey Awards.

Read Full Entry

Posted by Michael Davies

1 of 1