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Breaking the Home Page Slideshow Formula - Part 1

A few weeks ago, while on a conference call, a client started questioning the company’s policy on including a rotating hero image slideshow on home pages for microsites. She wasn’t sure that in the case of a microsite that it made much sense or gave the site visitor any benefit...

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Posted by Jessica Boggs

The Low-Hanging Fruit in eCommerce Design

Designing any eCommerce site can be an overwhelming task. There are many factors to consider that are very challenging and rely heavily on other inputs like content strategy and platform selection. However, there are some basic design principles to employ that can help you on your way.

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Posted by Jessica Boggs

Designing Responsively for Multi-Screen eCommerce

In August 2012, Google released a research study, The New Multi-Screen World: Understanding Cross-Platform User Behavior, taking a closer look at how consumers are interacting in a multi-screen world. It’s safe to say that a majority of us spend a great part of our day in front of some sort of screen and most likely a combination of TV, computer, tablet and smartphone.

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Posted by Jessica Boggs

Rules to Follow When Designing for eCommerce

The salesperson is being phased out. Today’s customers are shopping, buying and tracking their purchases all without the help of a person. More than ever, it is critical that your website do the selling for you.

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Posted by Jessica Boggs

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