AlphaZeta Interactive 233 N Michigan Ave., Suite 3050 Chicago, IL 60601

Contact us: 312-767-7284 info@alphazeta.com

Follow us through your RSS reader

Breaking the Home Page Slideshow Formula - Part 3

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. Part 2 focused on two alternatives, Big Backgrounds and Video. In this post, Part 3 of the series, we investigate and examine two more alternatives.

Read Full Entry

Posted by Jessica Boggs

Breaking the Home Page Slideshow Formula - Part 2

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. In this post, Part 2 of a series, I want to examine some alternatives and why they are successful.

Read Full Entry

Posted by Jessica Boggs

The Importance of Storytelling

Humans are geared to hear and see stories. From the time we are children, we are fascinated by them. (Lately, when I’m putting my daughter to bed, she wants me to make up stories on the fly about say, a ballerina and a snake.) As we grow, these stories become more complex, longer and important to our lives.

Read Full Entry

Posted by Jessica Boggs

Strong Get Stronger

As someone who competes in triathlons, I’m always looking out for ways to get faster. I believe that one of those ways is to emulate people who ARE faster. As a result, I’ve become increasingly in tune when in the presence of said studs. Whether it’s in the pool, on the track or on the trails, seeing these folks performing at a high level is always a wonder to behold. It was not till recently that a revelation struck me – I kept seeing these same people over and over again.

Read Full Entry

Posted by Joe Teeravechyan

MarketTech 2.0: Why 2013 Will Bring Increased Consolidation of Marketing Technologies

Whether you are the Chief Marketing Officer of a small, local business or a Global 2000 brand, the number of marketing tools your team is asking you to purchase today is likely overwhelming. While rapid innovation of digital marketing technologies is helping to transform Marketing “into the new Finance” with their ability to measure and track ROI, the plethora of solutions also presents a conundrum for CMOs trying to allocate scarce resources in a time of increasingly constrained budgets.

Read Full Entry

Posted by Byron Bardy

1 of 1