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eCommerce Outlook: Skeptics vs. Believers

There is no sector within the software/internet landscape that elicits stronger opinions about future growth trajectory then eCommerce.

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Posted by Phil Wohl

Spotlight on eCommerce Platform Vendors

Companies like Demandware, hybris, Elastic Path and EPiServer may not be household names, but they play a critical role in the eCommerce ecosystem, providing a full suite of tools for building, operating and optimizing a commerce site.

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Posted by Phil Wohl

Importance of Customer Lifetime Value in eCommerce

Customer Lifetime Value (CLV) is one of the most important concepts in marketing. Forrester, in their paper titled, Executive Q&A: Customer Lifetime Value, provides the best definition of Customer Lifetime Value for eCommerce and an equation to measure it. Their definition is: A customer's potential monetary worth through the course of his or her relationship with a business.

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Posted by AZ Staff

B2B eCommerce Business Models - Part 4

In my previous posts, we reviewed the first two B2B eCommerce business models: the High Transaction Volume Model and the High Touch, Customer Relationship Model. In this post, we will discuss the Hybrid Model.

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Posted by AZ Staff

B2B eCommerce Business Models - Part 2

A high transaction eCommerce business has a large product catalog that sells to a B2B audience because of product use, size or minimum quantity ordered. It resembles a B2C eCommerce business. They do not have a direct sales force. Instead they rely on digital marketing to drive customers to the site. The site will conduct a high number of transactions from new and repeat customers to drive revenue.

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Posted by AZ Staff

Content & Commerce: Guidelines for Managing Your eCommerce Site For Success

Why is content important to an eCommerce site? It takes a lot of content to run an engaging eCommerce site. Depending on what you are selling, the site will contain some, if not all, of the following types of content: product descriptions (short and long), product images, how-to videos, ratings, reviews, product blogs, pricing information, product SKUs, multi-lingual versions of content, landing pages, customer service pages, mobile sites, micro-sites and much more.

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Posted by Erin Creaney

What is the Digital Marketing Ecosystem?

Today customers are constantly exposed to digital marketing messages from all sides. They interact with and consume content in a variety of channels. The challenge facing marketers in this fast-paced content focused world is two-fold. First, how do you engage your prospects and customers in a meaningful way? Second, how do you gather this information to generate qualified leads to send your sales team and ultimately have those leads convert?

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Posted by Erin Creaney

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