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Don't Overlook Your About Page

The goal of most B2B and B2C web sites is to communicate your value propositions and ultimately get the company’s products and services to market. Ideally those products and services are well positioned to their potential customer, but what we sometimes overlook is the fact that these potential customers want to know not only what you offer, but also who you are - as a company.

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Posted by Erin Creaney

Digital Marketing Ecosystem Part 1: Personalization - More Than a Welcome Message

Few things are more important than personalization when it comes to building customer relationships. We know what has to be done, the trick is finding a solution that can deliver.

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Posted by Erin Creaney

Content & Commerce: Guidelines for Managing Your eCommerce Site For Success

Why is content important to an eCommerce site? It takes a lot of content to run an engaging eCommerce site. Depending on what you are selling, the site will contain some, if not all, of the following types of content: product descriptions (short and long), product images, how-to videos, ratings, reviews, product blogs, pricing information, product SKUs, multi-lingual versions of content, landing pages, customer service pages, mobile sites, micro-sites and much more.

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Posted by Erin Creaney

What is the Digital Marketing Ecosystem?

Today customers are constantly exposed to digital marketing messages from all sides. They interact with and consume content in a variety of channels. The challenge facing marketers in this fast-paced content focused world is two-fold. First, how do you engage your prospects and customers in a meaningful way? Second, how do you gather this information to generate qualified leads to send your sales team and ultimately have those leads convert?

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Posted by Erin Creaney

Building a following with an editorial calendar

If you have a blog, email campaign, or even have a full blown PR team, the importance of scheduling content with an editorial calendar cannot be overlooked. Not only for your internal team but also for your following.

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Posted by Erin Creaney

The basics of SEO are really BASIC

SEO (search engine optimization) has become more and more complicated as time passes. This is partly due to the ever changing algorithms that are used by the top search engines. With all the hype around SEO, it is easy to see why many companies have sprung up purely to offer SEO services.

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Posted by Erin Creaney

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