AlphaZeta Interactive 233 N Michigan Ave., Suite 3050 Chicago, IL 60601

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Content & Commerce: Guidelines for Managing Your eCommerce Site For Success

Why is content important to an eCommerce site? It takes a lot of content to run an engaging eCommerce site. Depending on what you are selling, the site will contain some, if not all, of the following types of content: product descriptions (short and long), product images, how-to videos, ratings, reviews, product blogs, pricing information, product SKUs, multi-lingual versions of content, landing pages, customer service pages, mobile sites, micro-sites and much more.

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Posted by Erin Creaney

What is the Digital Marketing Ecosystem?

Today customers are constantly exposed to digital marketing messages from all sides. They interact with and consume content in a variety of channels. The challenge facing marketers in this fast-paced content focused world is two-fold. First, how do you engage your prospects and customers in a meaningful way? Second, how do you gather this information to generate qualified leads to send your sales team and ultimately have those leads convert?

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Posted by Erin Creaney

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