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Harnessing the Power of Your Brand Part 2

A deeper look into the Science of Imitation Milk website & the overall brand identity created from the Got Milk? Campaigns.

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Posted by Michael Biebart

Breaking the Home Page Slideshow Formula - Part 3

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. Part 2 focused on two alternatives, Big Backgrounds and Video. In this post, Part 3 of the series, we investigate and examine two more alternatives.

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Posted by Jessica Boggs

Breaking the Home Page Slideshow Formula - Part 2

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. In this post, Part 2 of a series, I want to examine some alternatives and why they are successful.

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Posted by Jessica Boggs

Breaking the Home Page Slideshow Formula - Part 1

A few weeks ago, while on a conference call, a client started questioning the company’s policy on including a rotating hero image slideshow on home pages for microsites. She wasn’t sure that in the case of a microsite that it made much sense or gave the site visitor any benefit...

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Posted by Jessica Boggs

The Importance of Storytelling

Humans are geared to hear and see stories. From the time we are children, we are fascinated by them. (Lately, when I’m putting my daughter to bed, she wants me to make up stories on the fly about say, a ballerina and a snake.) As we grow, these stories become more complex, longer and important to our lives.

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Posted by Jessica Boggs

Harnessing The Power of Your Brand

Here is a blog that I have wanted to write for sometime now. Oddly enough one of the site redesigns that I anticipate seeing every time the new campaign launches is from the California Milk Processor Board and their Got Milk? Campaigns. You’re probably thinking to yourself, really? Why?

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Posted by Michael Biebart

The Low-Hanging Fruit in eCommerce Design

Designing any eCommerce site can be an overwhelming task. There are many factors to consider that are very challenging and rely heavily on other inputs like content strategy and platform selection. However, there are some basic design principles to employ that can help you on your way.

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Posted by Jessica Boggs

Is your web site a Formal No Sitting Living Room?

Is your corporate web site a formal “no sitting” living room? Has the use of evergreen content, restrictive brand and style guides, complicated technology, fear or neglect rendered your site a showpiece that does not live?

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Posted by AZ Staff

Designing Responsively for Multi-Screen eCommerce

In August 2012, Google released a research study, The New Multi-Screen World: Understanding Cross-Platform User Behavior, taking a closer look at how consumers are interacting in a multi-screen world. It’s safe to say that a majority of us spend a great part of our day in front of some sort of screen and most likely a combination of TV, computer, tablet and smartphone.

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Posted by Jessica Boggs

Design Trends

I want to talk about the popularity and steadily increasing use of what the industry has now labeled as ‘flat design’ in both web and UI designs that we are interacting with more and more on a regular basis. The discussion on the web runs both deep and wide, flat design vs skeuomorphism, flat design or almost flat design and some going as far as trying to rename it altogether.

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Posted by Michael Biebart

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