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Content is the New Selling?

In order to establish leads that are truly sales ready, B2B retailers must create content that aligns with the customer decision journey. In doing so, you will have more informed prospects, which will evolve into better leads to your sales teams with a higher close ratio.

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Posted by AZ Staff

Hole-in-the-Wall Restaurants, Great Food & Website Content

Great content that pertains to the goals of your audience and is frequently updated will keep them coming back. While a cool interactive element is a valuable asset, the content is the staple. Just like your favorite hole-in-the-wall restaurant, you go for the food- not the atmosphere.

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Posted by AZ Staff

Breaking the Home Page Slideshow Formula - Part 3

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. Part 2 focused on two alternatives, Big Backgrounds and Video. In this post, Part 3 of the series, we investigate and examine two more alternatives.

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Posted by Jessica Boggs

Breaking the Home Page Slideshow Formula - Part 2

In Part 1 of this post, I proposed the idea that web sites have some sort of unspoken formula when it comes to home page slideshows and how we can break the mold. In this post, Part 2 of a series, I want to examine some alternatives and why they are successful.

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Posted by Jessica Boggs

Importance of Customer Lifetime Value in eCommerce

Customer Lifetime Value (CLV) is one of the most important concepts in marketing. Forrester, in their paper titled, Executive Q&A: Customer Lifetime Value, provides the best definition of Customer Lifetime Value for eCommerce and an equation to measure it. Their definition is: A customer's potential monetary worth through the course of his or her relationship with a business.

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Posted by AZ Staff

The Importance of Storytelling

Humans are geared to hear and see stories. From the time we are children, we are fascinated by them. (Lately, when I’m putting my daughter to bed, she wants me to make up stories on the fly about say, a ballerina and a snake.) As we grow, these stories become more complex, longer and important to our lives.

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Posted by Jessica Boggs

Don't Overlook Your About Page

The goal of most B2B and B2C web sites is to communicate your value propositions and ultimately get the company’s products and services to market. Ideally those products and services are well positioned to their potential customer, but what we sometimes overlook is the fact that these potential customers want to know not only what you offer, but also who you are - as a company.

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Posted by Erin Creaney

Digital Marketing Ecosystem Part 1: Personalization - More Than a Welcome Message

Few things are more important than personalization when it comes to building customer relationships. We know what has to be done, the trick is finding a solution that can deliver.

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Posted by Erin Creaney

Is your web site a Formal No Sitting Living Room?

Is your corporate web site a formal “no sitting” living room? Has the use of evergreen content, restrictive brand and style guides, complicated technology, fear or neglect rendered your site a showpiece that does not live?

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Posted by AZ Staff

Content & Commerce: Guidelines for Managing Your eCommerce Site For Success

Why is content important to an eCommerce site? It takes a lot of content to run an engaging eCommerce site. Depending on what you are selling, the site will contain some, if not all, of the following types of content: product descriptions (short and long), product images, how-to videos, ratings, reviews, product blogs, pricing information, product SKUs, multi-lingual versions of content, landing pages, customer service pages, mobile sites, micro-sites and much more.

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Posted by Erin Creaney

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