CONTENT &
COMMERCE

Guidelines for Managing Your
eCommerce Site for Success

Why is content important to an eCommerce site? 

It takes a lot of content to run an engaging eCommerce site. When all of this content is then multiplied over a moderately sized catalog of 1,000 items an eCommerce team can become quickly overwhelmed. 

Seems like a lot, that’s why we’ve outlined steps for managing your eCommerce site for success. 

In this paper, we introduce the 4P’s of eCommerce and discuss the four variables of Framework, People & Content, Technology, and Measurement & Testing required to effectively bring commerce and content together. 

Also included is our technology checklist to make sure you have all of the necessary platform features for a successful eCommerce content strategy, and lastly, how to make these variables work in your organization.  

Content and Commerce

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