AlphaZeta Interactive 233 N Michigan Ave., Suite 3050 Chicago, IL 60601

Contact us: 312-767-7284

Research & Strategy

We believe a good strategy is the foundation for a successful user experience and the start to a solid strategy is doing our homework. We begin each project with a scalable research and strategy phase where we work with clients to identify the key goals and objectives.

We research the market and competition to find points of parity and differentiation. We frequently do a keyword analysis with the competitive set, identify SEO targets and identify optimization recommendations. Armed with this knowledge, we create a strategy that will support these insights and provide a basis for optimization and analysis for the future of the site.

Visit some websites we’ve created, building from a solid web strategy: