Lessons From
The Shopping Cart

In this guide, we’ll look at seven lessons today’s retailers should learn if they are to gain maximum benefits from their e-commerce operations. These lessons are:

  1. Put the customer experience at the center.
  2. Get out of the way of the sale.
  3. Things happen, deal with them.
  4. Reviews, power to the people profits to you.
  5. Are you ready for the mobile shopper?
  6. Analytics is everything.
  7. Don't stop the customer experience at payment.

Together, these seven lessons can help you take your e-commerce operation forward enabling you to capture more sales, more often.

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