Gold Coast Tickets
Reinventing a Ticketing Website
Redesigned GoldCoastTickets.com is an intuitive, buyer-focused experience for one of the country's leading online ticket brokers. The site features easy-to-navigate ticket search, descriptive events content and enhanced customer service.
Gold Coast Tickets recently revamped brand and business to better meet the needs of a hyper-competitive market. AlphaZeta was tapped to re-conceive the nature of an e-ticketing website.
We created a unique eCommerce experience that places the user first, implementing a new and responsive platform that actively anticipates the customer's next need.
Enhanced events pages offer customers more than just ticketing info. Users are invited to browse artist backgrounds, venues, seating info and personalized events calendars. Live chat functionality puts customer service front and center—placing users in instant contact with Gold Coast representatives.
AlphaZeta conducted a rigorous technical review to integrate multiple new systems, including inventory, content and event imagery. The checkout process was scrutinized to ensure that users could not only purchase tickets but also receive notification when out-of-stock tickets became available.
The new GoldCoastTickets.com is an award winning, "Best B2C" and "Best eCommerce" experience. The site works hand-in-hand with offline marketing efforts to boost Gold Coast Tickets awareness. In addition, our new platform optimized site URLs and positively impacted SEO.
Post-launch metrics confirmed key audience behavior: people use Gold Coast Tickets to purchase tickets for events they already know about. Knowing this, we further enhanced the site to make ticket search and ticket purchasing effortless.