The Aon “Pass It On” campaign goal was to engage it’s 60,000 internal Aon colleagues as well as external participants to learn about the new organization and galvanize their team and stakeholders.
Alphazeta designed and developed the center-piece social engagement website of “Pass It On” to promote connectivity and collaboration through its 500 offices in over 120 countries, both with real-world events as well as virtual activities. Integration with email was also implemented. This included daily questions and quizzes tied to major corporate initiatives and knowledge sharing. Colleagues were able to learn more about the firm’s business capabilities, engage in corporate challenges, and attend client and community events that demonstrated how Aon’s global colleagues empower results all over the world. The “Pass It On” website was the interactive hub of news, updates, team initiatives and team rankings.