Burt’s Bees

INNOVATION IN DIGITAL BUSINESS STRATEGY, UX, AND PERSONALIZATION ON DEMANDWARE

Customer Segmentation

We collaborated with Burt’s Bees B2B to transform its eCommerce service to provide customized offerings to SMB retailers by class-of-trade. Personalized content by customer segment, streamlined order process functionality and loyalty offers integrated with MAP drove incremental sales growth.

Demandware
Customer Groups
Segmintation

Uncapping Demandware Customer Group Functionality

Hand-in-hand with the bee2bee team we manage the targeted content creation and staging/production admin in Demandware Business Manager

Customer Analysis and Segmentation

Alphazeta analyzed all B2B existing customer data identifying insights on buying behavior, seasonality, geography and class of trade. We also conducted in-person interviews to provide specific context and further insights. This drove the segmentation development.

Personalized Content

Contextually relevant content was developed, including featured and related products, themes, upsell and cross-sell.

Creative Development

Alphazeta’s design team created brand-Burt’s website pages and email content for the marketing segmentation initiative.

Demandware Administration

Alphazeta managed the Demandware Customer Group content upload, A/B testing, QA, tracking and scheduling.