Customer Analysis and Segmentation
Alphazeta analyzed all B2B existing customer data identifying insights on buying behavior, seasonality, geography and class of trade. We also conducted in-person interviews to provide specific context and further insights. This drove the segmentation development.
Contextually relevant content was developed, including featured and related products, themes, upsell and cross-sell.
Alphazeta’s design team created brand-Burt’s website pages and email content for the marketing segmentation initiative.
Alphazeta managed the Demandware Customer Group content upload, A/B testing, QA, tracking and scheduling.