Create a total brand redesign and major UX changes to deliver optimal brand voice and engagement.
B2C retail and B2B wholesale, “Buy on Amazon” as well as internal employee sales and marketing materials ordering and fulfillment capability. Integrated cross-sell merchandising of related products and related recipes. Alternate payment integration of Apple Pay, Pay Pal and Amazon Pay. Single page checkout.
Customized site navigation for each of the three customer types (Retail, Wholesale & Employee).