Project Description
PRA
EXPERIENCE ANYWHERE / SITE REDESIGN
Redesign, SEO and Demand Generation Growth.
New Word Press – Avada re-platform. Creation of a new design for brand flagship website for this global Corporate Event Planning firm. UX enhancements to provide integrated Call-to-Action on every web page and integrations with CRM and marketing automation platforms to drive demand generation and account nurturing. Optimized organic search.
Replatform WordPress – Avada
New UX and Design Brand Flagship Website
SEO
Demand Generation Enhancements
Deliverables
WordPress/Avada platform development enabled enhanced CMS capabilities to fully convey the new brand design and easy-to-manage content administration by the PRA marketing team.
The new design conveys and supports the brand’s vision in powerful graphic style and images consistent with the aspirational types of corporate events PRA creates for their clients.
Improved search results were accomplished via the development and implementation of a strategic SEO plan. This included open graph structured-data that that ensured optimal social search response.
Call-to-Action prompts were incorporated on every page. This included “Contact Us” and “RFP” buttons and open-form treatments for select page-types. Local Office information and Global Sales contacts are also provided. Every CTA is integrated with Salesforce and Marketo for Marketing and Sales Qualification and prospect nurturing.
