Project Description



Redesign, SEO and Demand Generation Growth.

New Word Press – Avada  re-platform. Creation of a new design for brand flagship website for this global Corporate Event Planning firm. UX enhancements to provide integrated Call-to-Action on every web page and integrations with CRM and marketing automation platforms to drive demand generation and account nurturing. Optimized organic search.

  • Replatform WordPress – Avada

  • New UX and Design Brand Flagship Website

  • SEO

  • Demand Generation Enhancements


Replatform Website

WordPress/Avada platform development enabled enhanced CMS capabilities to fully convey the new brand design and easy-to-manage content administration by the PRA marketing team.

New Brand Design

The new design conveys and supports the brand’s vision in powerful graphic style and images consistent with the aspirational types of corporate events PRA creates for their clients.


Improved search results were accomplished via the development and implementation of a strategic SEO plan. This included open graph structured-data that that ensured optimal social search response.

Demand Generation

Call-to-Action prompts were incorporated on every page. This included “Contact Us” and “RFP” buttons and open-form treatments for select page-types. Local Office information and Global Sales contacts are also provided. Every CTA is integrated with Salesforce and Marketo for Marketing and Sales Qualification and prospect nurturing.



AlphaZeta Interactive Office
325 N LaSalle Dr
Chicago, IL 60654
Main (312) 263-7028

Connect with us.

Put yourself in contact, and we’ll spring into action.

Contact Us
[email protected]